Founded on the belief that every bid should be backed by real conversion data, ECET Inc. has grown into a leading adtech innovator. We empower publishers and advertisers with a transparent, machine-learning-powered platform that automatically adjusts bids in real time—maximizing ROI and CPMs across the open web.

Our Mission

To transform digital advertising by aligning every impression and click with its true revenue potential—delivering measurable growth for publishers, advertisers, and end users alike.

Our Story

ECET was born in 2018 when our founding team recognized the gap between static bidding strategies and dynamic market demand. Starting in a small co-working space, we developed the first real-time conversion bidding prototype. By 2020, we secured partnerships with major publishing networks and scaled to serve billions of bid requests per day. Today, ECET’s cloud-native infrastructure and advanced ML models power campaigns for clients around the globe.

Our Values

• Transparency: No black boxes—every bid, click, and conversion is visible in our dashboard.
• Innovation: We invest continuously in research & development to stay at the forefront of adtech.
• Collaboration: We partner closely with clients, treating their success as our own.
• Integrity: We uphold the highest standards of data privacy, brand safety, and fraud prevention.

Leadership Team

• Alex Novak, CEO: A 15-year adtech veteran who spearheaded ECET’s vision and product roadmap.
• Priya Shah, CTO: Architect of our real-time decision engine and machine learning infrastructure.
• Marcus Lee, Head of Partnerships: Builds and nurtures relationships across publishing and advertiser networks.

Technology & Innovation

At the heart of ECET lies a suite of proprietary algorithms that process conversion signals the moment they occur. Our platform:

• Ingests live conversion events (purchases, sign-ups, installs) to inform bid decisions.
• Retrains machine-learning models continuously for prediction accuracy.
• Scales globally with a distributed, cloud-native architecture to handle peak bid volumes.

Connect with Us

Want to learn how ECET can drive growth for your business?
Contact Our Team